TikTok challenges YouTube, videos get longer
By Cynthia Montojo
"Today we are happy to start rolling out ability to upload videos up to 10 minutes long," TikTok said in response to media inquiry.
TikTok began letting users upload videos as long as 10 minutes, ramping up young platform's challenge to veteran titan YouTube.
TikTok, owned by ByteDance in China, launched with 1-minute limit on uploaded videos, but bumped cap to 3 minutes last year.
"We hope this will further stimulate creativity of our creators around the world."
TikTok more than tripling length of videos came as YouTube and Facebook-parent Meta strived to counter rival with short-form content options and incentives to creators whose posts draw audiences.
"YouTube is still ahead of TikTok in terms of time spent, but it's not immune to the 'TikTok effect'," netizen's comment.
"The gap in time spent between the two platforms is narrow, and longer videos could help TikTok catch up in terms of both eyeballs and engagement."
Longer videos could also enable TikTok creators make more money and boost platforms advertising business, netizen added.
YouTube recently laid out goals for this year that included making lives of creators easier and boosting popular format that rivals TikTok.
The video-sharing platform is investing in short-form and live video, along with tools to help creators make money and produce fresh content, according to chief product officer Neal Mohan.
"YouTube creators are the heart and soul of the platform, to give them every opportunity possible, we'll continue to invest across our multiple formats " Mohan said in a blog post.
Short-form content like video snippets that are a winning ingredient at TikTok are incredibly popular. YouTube's take on the concept, called "Shorts," has logged more than five trillion all-time views, according to Mohan.
Short videos, typically made using smartphones, can be as long as 60 seconds, with music and comedy as popular themes.
Facebook and Instagram parent Meta has its own spin on the offering called Reels, which chief executive Mark Zuckerberg has said is priority for the tech firm and growing fast.
Three social media networks massively popular with the youngest users TikTok, Snapchat and YouTube tried to convince skeptical US lawmakers they are safe as worry about Facebook's potential harms spills over to other platforms.
Video-sharing app TikTok and photo network Snapchat, in their first testimony to US senators, argued they are built to protect against mental health and safety risks present on social media.
"Your defense is, 'We're not Facebook,'" Senator Richard Blumenthal told the networks' representatives. "Being different from Facebook is not a defense, that bar is in the gutter."
"Everything you do is to add users, especially kids, and keep them on your apps," he continued.
While recent whistleblower-fueled controversy has focused on Facebook's knowledge that its sites could cause harm, other social media giants also grapple with safety issues.
"Snapchat was built as an antidote to social media," said Jennifer Stout, Snap VP of global public policy, noting images on the platform delete by default.
Under questioning later in the hearing, she said the company is making efforts to crack down on the drug dealing that has proliferated on the platform, with sometimes deadly consequences.
TikTok, which said in September that it has one billion active users, has fast become phenomenon among youths and argued it is a different kind of platform.
"TikTok is not a social network based on followers.... you watch TikToks, you create on TikTok," said Michael Beckerman, TikTok's head of public policy in America.
Yet the app has been attacked on charges its algorithm can serve content to kids, for example, that encourages dangerous weight loss or introduces them to viral challenges that promote destruction of school property.
The site also became a political battleground after then-president Donald Trump targeted the app in 2020 for subsequently abandoned shutdown effort on the argument the platform represented national security risk because of its links to China.
The ByteDance subsidiary, whose equivalent in China is called Douyin, nevertheless remains well behind YouTube, which claimed 2.3 billion monthly active users in 2020.
Though 13 is the official minimum age limit to join most social media platforms, both TikTok and YouTube have versions that are aimed at younger children.
"Our child safety-specific policies... prohibit content that exploits or endangers minors on YouTube," said Leslie Miller, vice president of public policy at YouTube.
She added that between April and June its moderators removed nearly 1.8 million videos that violated policy.
YouTube has battled with surge in Covid-19 and vaccine misinformation as pandemic drove people online looking for information.
Senator Marsha Blackburn, who was co-chairing the hearing, drew little difference among platforms and their arguments for safety.
"For too long we have allowed platforms to promote and glorify dangerous content for its kid and teen users," she said. "How long are we going to let this continue?"
Facebook, including CEO Mark Zuckerberg, has delivered testimony repeatedly before US lawmakers and is facing one of its worst crises ever with leaking of thousands of internal studies to authorities and journalists.
However, the company has previously been hit by major scandals that did not translate into major new US legislation aimed at regulating social media.
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