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AMBS Channel 2 starts test broadcast for network opening
By Cynthia Montojo
Advanced Media Broadcasting System Inc. (AMBS) has started test broadcast for the upcoming inauguration of the TV station.
AMBS is own by business tycoon and former Senate President Manuel Villar Jr.
AMBS has released official Facebook page Willie Revillame's Wowowin with color bars marking as sign on, also 30-seconds station ID introducing the station.
Voice-over, "Sama-sama sa pagbagon. Sama-sama sa pag-angat. AMBS, Kasama ng bawat Pilipino."
Manny Villar seems to be taking cues from ABS-CBN in setting up his broadcast empire.
At least, that's the impression on the test broadcast shared on Facebook over the weekend for Advanced Media Broadcasting System (AMBS). Even the acronym is just one letter away.
The 30-second opening music and voice over really had the look and feel of the Lopez-owned news network, as well as the timbre of the voice over.
AMBS should start on Pebrero 2022 but has been delayed for some reasons.
It must be also the reason why Willie did not renew his contract with GMA Network.
Willie must be the top executive of AMBS, brain father of its concept.
Willie is also among decision makers regarding programming.
With Willie are couple Aga Muhlach and Charlene Gonzales. Netizens are thinking sooner or later AMBS will start recruitment of talents.
On January 25, 2022, National Telecommunications Commission (NTC) has confirmed awarding of Channel 2 frequency to AMBS.
"After the technical evaluation of AMBS' request for simulcast channel, Channel 2 (the paired analog channel in Mega Manila of digital channel 16) was temporarily assigned to AMBS, This temporary assignment is for simulcast purposes only, and only until the analog shut-off scheduled in 2023, temporary assignment was granted to ensure service to both analog and digital TV signal users as the country transitions to full digital TV," NTC said.
On 2020, NTC took both TV and radio frequencies of ABS-CBN and DZMM, media company owned and operated by ABS-CBN Broadcasting Corporation, the lower chamber has junked its renewal application.
NTC said AMBS has applied first for the award of the frequency since 2006.
"AMBS was the first applicant for an authority to install, operate and maintain a digital TV in Metro Manila as filed on 05 October 2006, under Case No. 2006-100.
"AMBS has been waiting for an available digital frequency since 2006 after undergoing a quasi-judicial process which include notice to all interested,affected parties and hearing."
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