#FlexPHridays campaign launched
By Nidz Godino
"#FlexPHridays" is an offshoot of DTI's "Buy Local, Go Lokal" marketing campaign, which focuses on promoting products and services of local micro, small and medium enterprises (MSMEs) in mainstream market.
The Department of Trade and Industry-Bureau of Domestic Trade Promotion (DTI-BDTP) recently announced that starting this July until December 2022, it will promote "#FlexPHridays" campaign in over 140 digital screens of LRT 1 and MRT 3 stations in Metro Manila.
This will be the first attempt of the said campaign to go beyond digital advertising, which plans to make use of mass transport media to further raise awareness and with LRT 1's daily average of commuters,riders between 400,000 and 500,000 and MRT 3 with 500,000 riders per day, it is bound to do just that.
The campaign's platform advertising will be seen in all 20 LRT 1 stations while in-train advertising will be present in both LRT 1 and all of 13 MRT 3 stations.
Inspired by the Filipinos' penchant for being in the know, the campaign has encouraged healthy "flex" culture in social media to boost MSME exposure and consumer base.
This is done through Friday weekly habit of getting both brands and consumers to post photos or videos featuring any Filipino product or service on social media using hashtags "#GoLokal" and "#FlexPHridays."
Exploring different approach, DTI hopes this campaign will reach wider audience and stimulate demand for homegrown brands even more.
Follow the campaign's social media accounts on Facebook, Instagram and Twitter. For more information on the DTI's "#FlexPHridays" campaign and the "Go Lokal" program, you may also email DTI-BDTP Director Marievic Bonoan or "Go Lokal" officers Imee Lorraine Lopez or Korina Santos at bdtp@dti.gov.ph.
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