| d0ctrine Oct 27 | There are two billboards along Katipunan Avenue, each displayed to face either the northbound or southbound traffic along the busy thoroughfare. The ad by a major Japanese automaker is a sales pitch for one of its electric vehicle models. The ad states one of the incentives or come-ons for electric and hybrid vehicles granted by government (in this case the Metro Manila Development Authority) to encourage people to buy electric or hybrid vehicles; ideally to replace their fossil fuel-powered vehicles. Electric and hybrid vehicles in Metro Manila are exempt from the MMDA's number coding scheme. The ad is clear about that especially as a selling point for the vehicle featured. At this point, more electric and hybrid vehicles would probably translate to more traffic congestion. They will just be replacing the conventional vehicles if not adding to them. The incentive will actually backfire vs. the MMDA since the number coding scheme will eventually be rendered ineffective (di pa ba?) with the addition of these coding-exempt vehicles. - | | | | You can also reply to this email to leave a comment. | | | | |
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