BLACKPINK’s New Direction: Solo Ventures Beyond YG Entertainment
janimonow posted: " In a significant shift for BLACKPINK, the renowned K-pop girl group, the members have collectively decided not to renew their contracts for solo endeavors with YG Entertainment. This decision comes despite their unanimous agreement to continue as a gro" THE MANILA JOURNAL
In a significant shift for BLACKPINK, the renowned K-pop girl group, the members have collectively decided not to renew their contracts for solo endeavors with YG Entertainment. This decision comes despite their unanimous agreement to continue as a group under the YG banner. The agency, reflecting on this development, has affirmed its unwavering support for both the group's collective projects and the members' individual pursuits.
This news arrives in the wake of Jennie, a member of BLACKPINK, launching her own label, Odd Atelier, on December 24. Odd Atelier is poised to spotlight Jennie's solo artistic ventures, marking her as the first from the group to establish a personal brand following the renewal of their group contract with YG Entertainment.
Since their debut in 2016 with hits like "Boombayah" and "Whistle," BLACKPINK has garnered global acclaim. The group's decision to focus on collective efforts while supporting individual artistic growth highlights their commitment to evolving as artists and a group. Fans and the music industry alike are eagerly anticipating the innovative paths each member will explore in their solo careers.
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