Amazon ads coming to Prime Video streaming in 2024
By Cynthia Montojo
"To continue investing in compelling content and keep increasing that investment over long period of time, starting in early 2024, Prime Video shows and movies will include limited advertisements," Amazon said in statement Amazon's Prime Video streaming service will include ads beginning in early 2024, company announced following competitors in seeking to squeeze new revenue out of burgeoning industry.
Ad-supported offer will kick off in US, UK, Germany and Canada early next year, before France, Italy, Spain, Mexico and Australia during 2024, Amazon said.
Price of standard Prime subscription will remain unchanged, however like on competing platforms, subscribers will be able to opt for ad-free content with additional fee.
In addition to streaming service, Amazon Prime subscribers also gain access to array of other perks, expedited shipping and discounts.
Supplemental ad-free fee will be $2.99 per month in United States, Amazon said, with prices in other countries announced at later date.
Last year, Disney+ launched ad-supported subscription in United States, cheaper than ad-free subscription, and then extended it to Europe. One of its main rivals, Netflix, has also launched this type of offer worldwide.
Amazon hopes to have "meaningfully fewer ads than linear TV and other streaming TV providers."
Streaming platforms are hoping to bring in new lines of revenue with less expensive ad-supported offers to supplement slowing subscriber growth, as well as by cracking down on password sharing between users.
Disney announced in August it had lost subscribers for third consecutive quarter, but promised to focus on tackling password sharing.
Rival Netflix reported its subscriptions climbed by nearly six million to record high in wake of its own crackdown.
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